
Be different... strategically. Be different... with a plan. A novel idea isn't necessarily a good idea. Change for the sake of change isn't always a good thing. This blog post is just a quick tidbit on when to break the rules and when to stick to the norms (i.e. How to be creative with intention as a designer). Applicable to web design, product design, app design, print design, marketing design and more.
The other day, I came across this pop-up...
Notice the curious location of the close button. Took me a couple extra seconds to spot it, even though it’s in plain sight.
I’ve been noticing a lot of odd close button positioning. My mind didn’t even recognize the one below as a clickable element for at least 3-4 seconds.
The upper-right corner of a modal is the unwritten rule for close button position. It’s what we’re used to.
This made me think... When does breaking the rules actually make sense?
So, I made a flowchart you can use:
Bucknell University redesigned their site to be more modern and minimal.... a little too minimal.
UX tests by Nngroup showed that students couldn’t find the list of majors offered or the cost of tuition.
Navigation links along the middle of the viewport on a portfolio site. Unique positioning indeed.
Out of the norm, but usable. Helps convey Huy Phan’s progressive/creative thinking as a freelancer.
The video version of this blog post: