Copy inspiration

Casual, easy-to-read copy by Gumroad.

Amazing tool btw.

Great layout & type. Even better copy.

Clever copy by Porsche.

Make it funny.

Sweet Nike ad.

Terse and clever copy by Apple.

Volkswagen with the heat, yet again.

Smooth.

Comparative selling.

Satire makes for great marketing.

Specificity.

It's easy and impactful. What more could you want?

Nothing to lose. Everything to gain.

Admit that McDonald's coffee is incredible.

Made me laugh.

Made me laugh.

Volkswagen did it again.

The dating app that shook things up.

Don't lie, you missed the eyebrow too.

Old but gold.

A legend in auto advertising.

When in doubt, keep it simple.

Write like you speak.

An elegant way of conveying longevity and durability.

Stellar writing advice.

A little cynical but I mess with it.

Clever.

Magic Spoon's wit is unmatched. Check out their website.

Julian Shapiro is a master wordsmith. Great newsletter too.

Coda's copy made me switch from Notion 2 years ago.

Innovative, lower temperature, zero humidity saunas.

Finally, something fresh and different in the supplement space.

That's about the size of it. Thanks Leo.

Writing that is witty and full of life. Makes you smile.

Brief, transparent, specific.