RedesignLab

High-end redesigns of brands you know and (might) love, explained. Subscribe to get 'em in your inbox weekly.

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Lipton’s Homepage is a Disaster… So I Fixed It (it was impressively bad)

The hero is just a static image pretending to be UI. There’s no recognizable visual system, nothing that makes this feel uniquely Lipton. And the content is all surface, lots of words, no real substance.

The $500B Page Amazon Refuses to Fix

Visual chaos, a subscription trap, and a buying experience designed around promos, banners, and noise instead of the product.

I redesigned a moving company’s homepage

In this redesign, we discuss the importance of hero image resolution & positioning, current visual language, line-length, internal consistency and much more.