Hey, I'm Izzy 👋
Web Design Essentials for Creative Minds
Twice a week, I’ll send you ideas you can apply immediately to elevate your website and boost conversions.
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RedesignLab
High-end redesigns of brands you know and (might) love, explained. Subscribe to get 'em in your inbox weekly.
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4,000+ creators read this weekly
Lipton’s Homepage is a Disaster… So I Fixed It (it was impressively bad)
The hero is just a static image pretending to be UI. There’s no recognizable visual system, nothing that makes this feel uniquely Lipton. And the content is all surface, lots of words, no real substance.
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The $500B Page Amazon Refuses to Fix
Visual chaos, a subscription trap, and a buying experience designed around promos, banners, and noise instead of the product.
I redesigned a moving company’s homepage
In this redesign, we discuss the importance of hero image resolution & positioning, current visual language, line-length, internal consistency and much more.