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I redesign bad websites. You steal the fixes.
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High-end redesigns of brands you know and (might) love, explained. Subscribe to get 'em in your inbox weekly.


The hero is just a static image pretending to be UI. There’s no recognizable visual system, nothing that makes this feel uniquely Lipton. And the content is all surface, lots of words, no real substance.
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Visual chaos, a subscription trap, and a buying experience designed around promos, banners, and noise instead of the product.


In this redesign, we discuss the importance of hero image resolution & positioning, current visual language, line-length, internal consistency and much more.